CEO MEDIA GROUP
Patti Plant, President and CEO
A brand strategist and creative executive with extensive experience in general advertising and direct marketing, Patti Plant has created strategically-focused brand identities and award-winning advertising campaigns for clients across North America. She has developed television, print and radio campaigns for such clients as Holiday Inn, BMW, Boeing, Honeywell, Parker Pen, Delta Hotels, and Spalding.
As one of the principals at North By Northwest Creative, Patti helped create brand personalities for such ground-breaking loyalty programs as AIR MILES, the A&P grocery chain's Power, Magic and Supersaver Programs, and Bell Canada's first loyalty program, Bell Rewards. She also created corporate positioning identities for CB Commercial Real Estate and AltiMed Pharmaceutical. Other clients included Maclean Hunter Cable TV, Cablenet/Cogeco, Avco Financial, Encyclopaedia Britannica, the Canadian Bible Society, and Hoffman-LaRoche pharmaceuticals.
She then spent three years as Creative Director at Rapp Collins Worldwide in Toronto, where she created highly successful campaigns for Scotiabank, FIDO, Sears Canada, ESSO, LOOK TV, Ford, Mead Johnson, UPS and Zurich Insurance. In 2002 Patti founded bpc inc/brand imagineering, working with a range of direct response and brand clients including CHIP (Canadian Home Income Plan), Ameritas Direct in Houston, Strategic Capital Corporation, Metrospot Marketing, and Harvey Brooker Weight Loss for Men.
Today, as President of CEO Media Group Inc, Patti is focused on developing brand strategies, television programming, and radio/television print advertising, She has been a guest lecturer at NYU in their Masters of Marketing Administration program, has spoken at North American financial services branding seminars, and worked with the CMA to reposition their nomenclature.
Industry honours include a Gold Marketing award, numerous RSVP awards, international Aviation ADExpo awards, and a wall full of Ad-Qs and Harveys.